It's a promotional piece produced for the cutlery division of Wear-Ever Aluminum, Inc. in 1961.




"It is wisdom as old as the hills that the way to get along with a man-child is to feed the brute," Mary Haworth advises readers of our WNPC cook book. "Lots of famous fascinators can't cook but I am convinced that nothing gives a woman greater self-confidence as a woman than the ability to cook well."Analyzing females and foods, she believes "The womanly woman has a congenital urge to cook well. She cooks to please her man almost as instinctively as the vamp powders her nose."And, as a final warning, Mary points out, "The lovable woman is a nurturing woman and men don't leave them because 'you can't hardly get them kind no more'."
Her preferred Lenten dish, good any Friday, and heavy enough to please the most masculine appetite is:
I'm not much of a baker, but there's something deeply satisfying about mixing up a dough or a batter, popping it in the oven, smelling the smells, and then biting into the warm rewards of those efforts. Our home is currently low-carb for health reasons, so defaulting to an afternoon of baking is more challenging now.
As an alternative, I went on a hunt for vintage political cookbooks, but the results were disappointing. I did however stumble down a rabbit hole which I'll now invite you to enter: an explanation for why baking is such a comfort.
There are a ton of these little guys wafting around the internet. Most follow this model; a vintage kitchen with a female in period garb looking varyingly happy or deranged. Here are a few more examples.
Do you love cookbooks? Need a distraction from the cares of the world? The Kitchen Snark Coloring Book is here to help! You'll find 50 pages filled with humor, wisdom, memories, and a touch of snark, all waiting for your creative flair. Color the stress away with this timeless book of vintage fun.
Amazon LINK - https://amzn.to/37JNptD
to create something fun connected to one of my other loves: vintage cookbooks!
In the world of Mother's Day advertising, including a date reminder seems crucial. Because, as this sweet example points out:
THERE'S NO HURT LIKE FORGETTING
Whitman's chocolates just weren't afraid to bring the guilt vibe.
The hubs and I have been chatting about whether norms have shifted, and if Young People are no longer slaves to the cultural expectations we grew up with about holidays like this one. Let's take a stroll through some ads which underscored our enculturation that celebratory action was required, and which included the date to help reinforce preparation timelines.
Colgate chose a kindler, gentler version of this message, if a bit braggadocios.