Mother's Day was yesterday, in case you forgot

In the world of Mother's Day advertising, including a date reminder seems crucial. Because, as this sweet example points out:

THERE'S NO HURT LIKE FORGETTING

Whitman's chocolates just weren't afraid to bring the guilt vibe.

The hubs and I have been chatting about whether norms have shifted, and if Young People are no longer slaves to the cultural expectations we grew up with about holidays like this one. Let's take a stroll through some ads which underscored our enculturation that celebratory action was required, and which included the date to help reinforce preparation timelines.

Colgate chose a kindler, gentler version of this message, if a bit braggadocios. 

Dairy products even got in on it, though this poor queen looks like she's warding off an attack.

Usually the ads focused on presents, which were frequently candy. But of course chocolates aren't the only gift option. Who wouldn't want a "rubber tyred shopping jeep"?

The gifts below might have come from the heart, but mom herself appears half-hearted.

Maybe she's just tired from dreaming up new casserole recipes to bake in those dishes.

Some gifts are both practical AND appreciated. I'd go bonkers for a mid-century Lane cedar chest if we didn't already have one.

Or maybe mom would just like some... meat. 

So she can cook it. 

For you.

But let's get back to Whitman's, whose marketing department eventually gave up on the guilt tripping, but still focused on the tangible, this time offering a how-to guide.

Last but not least, I'm still trying to figure out the message in the ad below, and the text is a bit too small for these tired motherly eyes to read:

If you have an idea about the scenario in play here, please post it in the comments. I'd love to read it.

Meanwhile, happy Mother's Day to all who should be celebrated!

Rejoice! Saltine Toffee Crispy Bits

I got this recipe from a church lady years back, and made it with my kids in the early 2000's to give as Christmas gifts. It is easy, and absolutely delicious.

Saltine Toffee Crispy Bits

1 1/2 sleeves of saltine crackers
1 cup butter
1 cup light brown sugar
1 cup milk chocolate chips
1 cup chopped walnuts 

Cover a rimmed cookie sheet with foil and spray with nonstick spray. Arrange the crackers to completely cover the cookie sheet. Melt butter and sugar in a saucepan until foamy (about 3 minutes). Pour the syrup over the crackers and spread with a spatula to coat. Bake in 350 degree oven for 10 minutes. Do not overcook! Sprinkle the chocolate chips over the top. Return to oven for another few minutes to soften the chips, then spread to cover the entire top. While chocolate is still soft, sprinkle nuts over top and press in lightly. Let cool and refrigerate until hardened.

Admittedly, I am afraid of boiling sugar, I but pushed through it, and it was worth the confrontation. Several steps are not suited for little kidlets, but they can certainly help with measuring, arranging the saltines, and breaking up the candy when it's done.

Variations of this recipe substitute pecans or almonds for the walnuts, or use varying amounts of chocolate, toffee bits, etc. My advice: try this version once and you'll be addicted, then move on to variants.

I couldn't find an old-timey version of the recipe, but I did find some groovy saltine ads for you.

Happy candy making!