Spry Pure Vegetable Shortening did an amazing job with marketing during the mid 1930s through the mid 1950s. They created a character named Aunt Jenny who appeared in print advertisements and hosted a radio show/soap opera.
(In this case, I guess it would be called a shortening opera.)
DiDi found for me a trippy old recipe booklet called Aunt Jenny's Favorite Recipes which of course all demand Spry.
Check out the front cover:
That handsome fella with his arm around Jenny is the ever dashing DH Calvin. For some reason, he's not referred to as "Uncle", which makes me question the nature of their relationship.
The back cover is equally fun.
The book is filled with techniques and tips for the aspiring homemaker. The back cover tips you off that Jenny likes to help newlyweds.
Who wouldn't want a paper advertocookbooklet and an economy sized can of shortening as a wedding present!
Ain't Spry grand?
