Mother's Day was yesterday, in case you forgot

In the world of Mother's Day advertising, including a date reminder seems crucial. Because, as this sweet example points out:

THERE'S NO HURT LIKE FORGETTING

Whitman's chocolates just weren't afraid to bring the guilt vibe.

The hubs and I have been chatting about whether norms have shifted, and if Young People are no longer slaves to the cultural expectations we grew up with about holidays like this one. Let's take a stroll through some ads which underscored our enculturation that celebratory action was required, and which included the date to help reinforce preparation timelines.

Colgate chose a kindler, gentler version of this message, if a bit braggadocios. 

Dairy products even got in on it, though this poor queen looks like she's warding off an attack.

Usually the ads focused on presents, which were frequently candy. But of course chocolates aren't the only gift option. Who wouldn't want a "rubber tyred shopping jeep"?

The gifts below might have come from the heart, but mom herself appears half-hearted.

Maybe she's just tired from dreaming up new casserole recipes to bake in those dishes.

Some gifts are both practical AND appreciated. I'd go bonkers for a mid-century Lane cedar chest if we didn't already have one.

Or maybe mom would just like some... meat. 

So she can cook it. 

For you.

But let's get back to Whitman's, whose marketing department eventually gave up on the guilt tripping, but still focused on the tangible, this time offering a how-to guide.

Last but not least, I'm still trying to figure out the message in the ad below, and the text is a bit too small for these tired motherly eyes to read:

If you have an idea about the scenario in play here, please post it in the comments. I'd love to read it.

Meanwhile, happy Mother's Day to all who should be celebrated!

Creamy Green Beany Oniony Goodness

One word:

Green bean casserole!

Just a few simple ingredients plus pepper and you are good to go!

Three great tastes that go great together.

Make some for your next holiday gathering. Throw in some chopped water chestnuts or canned mushrooms if you feel the need to switch it up.

But do it. You won't be sorry.

Cheesy Tuna to Tame that Man-Child Brute

Here's the last entry I'll be posting from Who Says We Can't Cook!, this one filled with savvy advice for today's modern miss and would-be fascinator.

"It is wisdom as old as the hills that the way to get along with a man-child is to feed the brute," Mary Haworth advises readers of our WNPC cook book. "Lots of famous fascinators can't cook but I am convinced that nothing gives a woman greater self-confidence as a woman than the ability to cook well."

Analyzing females and foods, she believes "The womanly woman has a congenital urge to cook well. She cooks to please her man almost as instinctively as the vamp powders her nose."

And, as a final warning, Mary points out, "The lovable woman is a nurturing woman and men don't leave them because 'you can't hardly get them kind no more'."

Her preferred Lenten dish, good any Friday, and heavy enough to please the most masculine appetite is:

Tuna and Mushrooms with Cheese Sauce

Wash and slice 1 3/4 pounds fresh mushrooms and saute in butter or margarine 5 minutes. (Or use canned button mushrooms instead--4 or 5 small cans well drained.) Get approximately 3 pounds white canned tuna, drain off oil and break or cut into fairly large bite-size pieces.

To make the sauce, melt 1/4 pound butter or margarine, blend in 10 tablespoons flour and cook two minutes, stirring constantly. Add to 5 cups heated milk, tablespoon Ac'cent, 1/4 teaspoon saffron, and 2/3 pound very sharp cheese cut into small pieces. If you like, substitute 2/3 cup of sherry for 2/3 cup mil. Cook, stirring constantly, until cheese has melted and the sauce begins to bubble.

Add tuna and mushrooms to sauce. Now season to taste with salt and freshly ground pepper. Serve in chafing dish or casserole. This serves 13, so reduce ingredients proportionately for smaller number. Incidentally, the saffron makes the dish.