The darned thing was apparently in competition with Kim Kardashian's butt to break the interwebs, judging by all the likes, shares, and comments that resulted. People tagged each other to call them in and see. People asked if it is for sale (sadly, we do not own it.) People commented in other languages so that we had to use a translator to make sure they weren't pitching discount sunglasses.
It was a glorious mayhem.
When I asked another vintage-loving FB group why this might have happened I got a few interesting responses. The first was that several people had watched as the post went viral, seeing it pop up in other groups. A couple termed it "amazeballs", which it is. Another person said that they had a "positive, visceral reaction to old ranges".
And that, apparently, is the power of stoves. Or of this stove in particular.