Sunday, December 4, 2011

Jack Frost Frozen Squeeze Cheese

I found a recipe called Frozen Nippy Cheese on another blog. It was just a typed recipe, and so I hunted down something similar in this 1929 cookbooklet:

Check out the introduction:

I'm puzzled about why these recipes were developed for apartment dwellers. There must have been a socioeconomic trend to justify creating something this targeted, but I'm not sure what it was. I'd love to research it, but I've already jumped down too many Kraft cheese rabbit holes because of this recipe, and it's time to call it quits for the day.

Here's the recipe. 

The original version I found was called "Frozen Nippy Cheese" which is what drew my attention. The idea of freezing cheese spread seemed odd, but apparently the idea stuck around for a while. Here's a version which appeared in the June 28, 1940 issue of the Toledo Blade:

(In case you are wondering, bar le duc jelly turns out to be a highfalutin currant jelly named for a town in France. It is a luxury item served with things like foie gras, or in this case, adulterated processed cheese spread. )

My first question was "What is nippy cheese, and where do I get some?"

One web forum discussion said that nippy cheese was a Kraft product that came in a tube, and perhaps later in a jar. And so off I went on a quest to find an image to share.

All I came up with was this one:

It's not from Kraft. But I like it. The dog and the fox and the hunter, all hanging out together around a box of good old Nippy Cheese, forks held high.

What I did find were some amazing old Kraft cheese food ads. Take a look.

First off, cheese in a can (but not the spray kind). 

Finally a more sanitary cheese! (To serve hard, chill before opening.)

Then we have this little gem, from 1932.

During this hectic season, who doesn't need a few quick cheese tricks up their sleeve?

Here are two color ads from the 1930s:

Let's all cheer along with them! I'm joining in for the neat transparent wrapper!

The Saturday Evening Post proclaims that it's more than delicious. And who can disagree when tempted by green olive topped macaroni and cheese timbales?:

While we are talking about cheesy mounds of goodness, here's an example from the 1940s:

Velveeta is born! Viva la Velveeta!

Sometime soon Kraft branched out into all sorts of varieties:

(Sadly, I still don't see "Nippy" in the lineup. But Smo-kay is okay.)

Next come Swankyswigs!

Ladies choice includes Limburger, and my personal favorite, TEEZ.

Of course Kraft also cranked out other products:

Why oh why can we no longer find dehydrated American cheese on our grocer's shelves? No Nippy, no powdered American...

Unless of course you open a box of Kraft Dinner:

Apparently people just snapped jars off the shelves and ignored the cheese-muffled sound of shattering glass:

This guy probably also brought lots of sliced cheese for Dagwoodesque sandwiches like this one:

You can buy cheaper slices. But none that go better with hard boiled eggs and raw green peppers.

Kids love it too:

Especially when paired with olive-pimento loaf. My kids just couldn't get enough of that stuff. Make your favorite child a spicy cheese sammy with red onion. The kids in the cafetorium will line up to trade their Ho Hos for one of those babies.

Any way you slice it, Kraft does cheese, and they do it right.

But I can't find Nippy anywhere.


Luckily for you, they do still make cheese in jars. If you want to try Frozen Nippy Cheese, just grab one of those and let me know how it turns out.

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